THOUSANDS of pounds were raised across the borough last week for the annual Children in Need appeal.
Pyjama parties, cake sales, sponsored leg and chest waxing and exercise challenges all took place at Cobalt Business Park which as a whole hopes to raise more than £7,000 for the charity.
Amy Carroll, communications and events manager at Cobalt, said: “We decided to support the Children in Need appeal again this year because we wanted to do something fun for a good cause that would include everyone.
“Having over 11,000 staff on site keen to get involved in this high profile charity event enabled us to invite Pudsey to site to visit the occupiers who joined forces.
“It’s great that our workforce get behind fundraising events like these, it really brings everyone together, is great fun, rewarding and motivational for staff to be part of it.”
At the BT call centre in Longbenton, £84,710 was raised on Friday night.
A seven-hour telephone frenzy was operated by 120 volunteers who handled more than 182,000 calls from viewers across the country during Friday night’s BBC Children in Need show.
Liz Williams, BT Retail’s general manager sustainable business, said: “BT has been providing integral support for the BBC Children in Need appeal since the very first telethon in 1980.
“BT staff at call centres in London, Lincoln, Warrington, Newcastle and Glasgow were among thousands of volunteers who manned phone lines across the country taking donations from tens of thousands of callers.
“With BT’s help, BBC Children in Need has raised more than £650m since it began. This is a milestone we can all be proud of.”
BT also used the giant LED display at the BT Tower to project an animation of Pudsey Bear, visible across the London skyline.
In Wallsend, Churchill Community College held its annual ‘Bakeathon’.
The Year 13 hospitality students, with the food technology department lead the event as part of their BTEC course and aimed to beat their 2011 record of 4,002 cupcakes.
The cupcakes were sold to staff, students, the local community and to feeder primary schools, as well as staff at both the Langdale Centre and at the Quadrant offices.
Leeds Building Society’s Silverlink office at Mercantile Business Park in Wallsend raised £187 for Children in Need via a combined effort from staff fundraising in the branch and call centre.
Activities included guess the number of sweets in a jar, guess the children’s TV programme and scratch and win sweepstake.
The teams also ran a cake stall and wore a variety of fancy dress.
Lara Mant, Silverlink branch manager said, “The Children in Need Appeal provides an opportunity for us all to pull together, to support those in need children and young people who need it most.
In addition to the fundraising that has already taken place by staff, we will be accepting donations to the BBC Children in Need Appeal from customers until the end of the year.”