Brewer targets crowdfunding

John Gilfillan, managing director of Delavals Brewery.
John Gilfillan, managing director of Delavals Brewery.

A local brewery is hoping to get the drinks flowing as it looks to become the UK’s market-leading craft-beer network.

Delavals Ltd, based in Seaton Delaval, is aiming to raise £400,000 through crowdfunding to achieve its dream.

The company, which has the sole licence to run the National Trust Beer Club, will use part of the money to pay for marketing and publicity.

Bosses have launched the crowdfunding through InvestingZone and are looking for public support.

With a boom in craft-beer sales, Delavals chief executive John Gilfillan said: “The National Trust has a rich history with brewing as many of its old properties previously housed craft breweries.”

Investors can back Delavals and The National Trust Beer club with investments of as little as £100 via the InvestingZone website

Delavals will make money in a variety of ways, including subscriptions that entitle club members to varying amounts of beer delivered to their homes each month.

John said: “We soft-launched the beer club in October 2013 but we have not undertaken any meaningful marketing or promotional work apart from placing some of our beers in some National Trust shops and placing entry-level gift vouchers in some branches of WH Smith.

“We now need to step it up several levels to get more market penetration.”