Businesses are signing up to an initiative to ensure customers are safe.
North Tyneside Council’s Safe Places scheme provides a network of buildings for anyone who feels vulnerable or may need help when out and about.
The initiative, which ensures staff are on hand to look after shoppers who feel unsafe, afraid or disorientated, or provide medical provision, has grown in Whitley Bay.
The town’s Chamber of Trade has helped grow the numbers from eight businesses to 30, with plans in place to start fund-raising for three defibrillators in the town centre.
Members have also taken part in courses on emergency first aid.
Julie Summers, chairman for the Chamber, said: “The businesses in the town are committed to making Whitley Bay a safe place for all to enjoy.”
Elsewhere, Tynemouth Surf Cafe became the 100th local business to join the programme.
Mayor Norma Redfearn, said: “I’m delighted that Tynemouth Surf Café has become the 100th organisation to team up with us and become a designated Safe Place.
“It has been our aim to build community resilience through this scheme and the response from local businesses has been fantastic.
“Just over six months on from Godfrey Barnard Jewellers becoming the first Safe Place, here we are celebrating our 100th.”
Safe Place venues are identified as they display a logo. Someone would use a Safe Place if they felt lost, upset, afraid, threatened or lost their belongings or friends.
The Safe Place staff will then contact family, carers or the police if necessary.
Further information can be found online at www.sign-nt.co.uk/Safe-Places/ or by contacting Anthony Howe on (0191) 643 7057.