Children’s charity NSPCC has launched a new ‘Underwear Rule’ campaign with the backing of a Whitley Bay mum.
The promotion is to help parents across the north east protect their children from sexual abuse.
And it comes as a new online YouGov poll shows half the parents of five to 17-year-olds who took part in a survey have never spoken to their children about the issue.
The six-week advertising campaign is being supported by Netmums and will help parents teach the ‘Underwear Rule’ to their children during simple conversations.
There will be supportive guidance for parents explaining the ‘Underwear Rule’ and the NSPCC has developed an easy-to-remember guide – Talk PANTS – that helps children understand key points.
• Privates are private;
• Always remember your body belongs to you;
• No means no;
• Talk about secrets that upset you;
• Speak up, someone can help.
Mum of two girls Lucy Dixon, from Whitley Bay, said: “There’s no doubt that it’s a difficult subject to broach but I do think it’s important that we give our children as much information as possible to help keep them safe.
“I think the ‘Underwear Rule’ is simple to understand and the supporting materials are very helpful.
“They give a good starting point to have conversations around the subject.”
Pat Buckley, NSPCC service manager for the north east said that abuse is closer to home and to tackle the issue it must be prevented before it even starts, adding: “To do this we must educate our children about staying safe and speaking out.”