Campaign looking to protect the motorists

Road Safety GB leaflets.
Road Safety GB leaflets.

A new campaign has been launched to protect motorists driving on the roads as part of their work.

Latest information shows that one in five road accidents in the north east involved people who were driving for work.

Road Safety GB North East launched the Driving Down Your Risk campaign to warn businesses they could be prosecuted if they neglect their employer responsibilities.

Between 2008 and 2012, a total of 7,778 people were involved in collisions in the region while they were on a journey for work.

Of those, two people were killed in North Tyneside, with 39 seriously injured and 651 slightly injured.

Alan Kennedy, road safety manager at Durham County Council, said: “The number of road accidents in the north east involving people who are driving for work account for a fifth of all road accidents so more must be done to help reduce that figure.

“Motorists need to watch their speed and must give themselves ample time to reach their destination.

“However, it’s important that businesses play their part too. Companies seem to be putting their employees under more and more pressure to deliver, but they need to appreciate that someone under pressure takes risks.”