Campaign’s money from old rubbish

RESIDENTS are turning rubbish into cash and recycling their way to success by swapping old plastic bottles for prizes.

Hundreds of people are going green by making a promise to wash, squash and recycle their plastic bottles for a chance of winning shopping vouchers worth £20 to £1,000 as part of North Tyneside Council’s latest environment campaign.

So far, 755 residents have signed up, with 33 winning £20 vouchers.

The initiative, which runs until Tuesday, January 31, aims to help increase recycling rates in the area.

Anyone who makes a pledge will have the chance to guess the number of squashed bottles in a recycling bin and the nearest guess will win £1,000 in shopping vouchers.

Cabinet member for transport and green environment, Coun Ed Hodson, said: “This initiative is proving particularly successful, and we hope even more people will make their pledge by the end of the month.

“Not only is supporting the campaign a great way to help the environment, but it also gives residents the opportunity to win some fantastic prizes.”

A number of free giveaways will also be available, many made from recycled plastic.

Residents who make a pledge can ask a member of the campaign’s ‘Reward Team’ to visit them on waste collection day.

If their bottles are washed and squashed they will receive £20 in shopping vouchers.

Recycling pledges can be made online at, by phoning 0345 200 0106, or by completing a form available at council facilities across the borough or at a roadshow event.

The next roadshows will be between 10am and 3pm at Park View shopping centre in Whitley Bay on Friday, January 13, and Saturday, January 14, and Morrisons supermarket, Preston North Road, Tynemouth, on Friday January 20, and Saturday, January 21.