Two car parks will have their charges lifted for the remainder of the summer in a bid to attract more people to the seafront.
Visitors to Whitley Bay can park without charge at the Bournemouth Gardens car park until Monday, August 31, and at the new Spanish City car park until Wednesday, September 30.
The initiative is part of North Tyneside Council’s work to enhance what is on offer along the borough’s coastline.
The free parking scheme will also support the North Tyneside Summer Festival, which includes free family entertainment at the Spanish City Plaza every day until the end of August.
Mayor Norma Redfearn said: “There is so much going on in Whitley Bay, including our exciting Summer Festival, and we want to make sure as many people as possible can enjoy it.
“Our residents and visitors have told us they would welcome more free parking at the coast, so we’re delighted to be able to offer this for the rest of the summer. I hope that this latest initiative for Whitley Bay will encourage even more people to enjoy our beautiful coastline and seafront attractions.”
The Spanish City car park is now open, and half of it is already available for parking. The other half is being used by the council’s partner Capita to support the work it is carrying out at Central Lower Promenade.
The car park will be closed for one day in early September to allow for some final surfacing work to be carried out, and drivers will be notified of the date for this in advance.