Fashion boutique will be popping up in Whitley Bay

A unique clothes boutique will be popping up in Whitley Bay this weekend.

Prada, Chanel and Vivienne Westwood are just a few of the brans that will be gracing the rails of Camille Oldham’s designer clothes boutique ‘Miss Persnickety’.

Thanks to support from the North Tyneside Business Factory, the boutique will be open on Saturday for a six-week trial period in the Park View Shopping Centre unit previously occupied by Frisson Jewellers.

‘Miss Persnickety’ will stock new and pre-loved clothes from some of the worlds’ most sought after designer labels – all at affordable prices.

It will also offer a clothes alteration service as well as selling clothes on behalf of other people.

Camille said: “I had the idea to start a dress agency with a difference, but I was put off by the prospect of having to sign a ten-year lease for retail premises without knowing for sure if the business would work.

“I decided to approach The Business Factory for advice and they were very helpful and supportive from the start.

“My advisor suggested the idea of a ‘pop-up’ shop as a way of testing the market. This seemed like the perfect solution to trial my business for six weeks without having to commit to a lease for many years.” 

Coun Frank Lott, cabinet member for economic development, said: “This is the first ‘pop-up’ shop in our town centres and is a truly innovative example of how the council is supporting local businesses and bringing empty shop units back into use.

“Camille’s boutique is a fantastic concept and I wish her well for the future.

“I’m sure she’ll have a roaring business as there aren’t many ladies who can resist a bargain – and what better bargains than fabulous top designer clothes selling at a fraction of the cost new.”

Julia Gould, of managing agents McKibbin, said: “This is a great new initiative and we are fully behind it in our role of developing the Park View Shopping Centre and encouraging even more footfall.

“Our retailers are delighted to see such an exciting new unit open, and we wish Miss Persnickety every success as they begin to trade.”

For more information on how to start your own business, contact The Business Factory on (0191) 605 3110, email or visit