An entrepreneur has created a device that helps children learn to tie their shoelaces in just five minutes.
Ben Drury, of Whitley Bay, has developed Lace’mups after becoming frustrated after helping his daughter tie the laces on her new trainers, taking six attempts in 90 minutes.
The device helps the child to hold the different parts of the laces while they tie the laces and then it simply slips off the shoe, leaving the laces tied tightly.
Ben said: “At the time I thought someone must have invented something that helps, but after a search it turned out no one had, so I thought I’d give it try.”
Ben spent a week creating multiple prototypes from various old credit cards, library cards and out of date store cards.
After a few failures, Ben used a discarded silicone phone case. His six-year-old daughter was able to tie her own shoes using the new device and Lace’mups was born.
Ben added: “After a week my daughter no longer needed the Lace’mup and was able to tie her laces without the device.”
“At that point I new I was onto something.”
Ben has received help from GMS of Prudhoe and, over the last 12 months, they have refined the design and gone through the strict process of European safety testing getting it ready to sell.
Lace’mups are now available online at www.lacemups.com and in a select number of local independent shoe retailers.