Firm finds perfect platform

A Wallsend fashion firm has customers falling head over heels for its brand of shoes and accessories.

Thursday, 14th June 2018, 12:22 pm
Updated Tuesday, 19th June 2018, 10:26 am

Doctor Shoelittle supplies the items to people in the pole fitness industry, as well as to drag queens and burlesque artists.

The online firm was founded in 2014 by Rachael Vasey, who met a group of drag queens while on her hen night in Newcastle. One of them complained that getting bright red, size 13, thigh length boots was nearly impossible, giving Rachael the inspiration for her business.

It has since gone from strength to strength, and Rachael is now also supplying shoes for proms and beauty pageants. She has launched her own DSL brand of clothing, featuring limited edition t-shirts, individually customised airbrushed shoes by Newcastle designer Peter Von Brush, hoodies and glasses.

She said: “I must have one of the best jobs in the north east. I get to help so many people by supplying top quality footwear that they find hard to get elsewhere.

“We’ve grown because we go the extra mile for our customers, even down to hand delivering rush items so that they can be used in a show. What started out as a favour to a guy in a nightclub has transformed my life, and hopefully other people’s too.”

Rachael is also raising funds for the Kanvas Dance Academy in Wallsend by organising a talent show of dance, music and gymnastics on June 16 at Wallsend’s Miners’ Bar.