The News Guardian has teamed up with organisers of the Whitley Bay Carnival to promote the event.
Over the next eight weeks, a series of stories will promote the event, which takes place on Saturday, May 28.
The carnival, which has a circus theme, is aiming to be bigger than ever thanks to financial support from Arts Council England and its National Lottery-funded Grants for the Arts programme.
Whitley Bay resident and carnival creative producer Carol Alevroyianni has enlisted a team of experienced artists, musicians and dancers headed up by international carnival artist Richard Broderick to work with ten local schools and various community groups who are all eager to take part.
Additional financial support has again been provided by Whitley Bay Big Local as well as growing sponsorship from local businesses.
The carnival returned in 2014 by Whitley Bay Big Local.
Carol said: “The support of Arts Council England will help us to transform this year’s carnival in to a full day of celebrations with six weeks of pre event workshops in double the number of schools and groups.
“The carnival is about so much more than the day itself – the benefits to the town are far reaching from creating employment in the weeks leading up to it to changing the way people talk about the town.
“It is a great shop window for the town and not only gives residents something to get involved in and show off their best bits, it’s something to be proud of and has helped to build new skills within the community too.”
She added: “We have big ambitions for this year’s circus themed event and thanks to the backing of the Arts Council and Whitley Bay Big Local we hope to make them a reality.
“We will be setting up stages and a Circus arena on the Spanish City Plaza as a venue for our own Whitley Bay Circus of delights and for the first time we will be building in what we hope will become income streams to support the carnival in the future such as the Carnival Ball.”
Jane Tarr, Director North, Arts Council England, said: “It’s great to be supporting an exciting family event in Whitely Bay and to give artists the chance to develop and showcase their skills and talent.
“I hope visitors and local people will make the effort to support it and I’m looking forward to coming along - hope the sun shines.”
Exact plans for the carnival will be released over the coming weeks but this year’s event will once again commence at Whitley Bay Metro Station and is expected to parade through the town centre and down on to the seafront.
To find out more about getting involved or the sponsorship opportunities available please contact Carol Alevroyianni at firstname.lastname@example.org, contact 07791 169747 or call in at the shop and leave your details.