Angry residents have hit out at the minority who left an award-winning beach looking like a rubbish dump.
Sunny weather over the Bank Holiday weekend saw thousands of people flock to enjoy North Tyneside’s coastline.
But just days after being awarded a prestigious Blue Flag flag and a week after a beach clean, Tynemouth Longsands was left resembling a dump.
Angry residents contacted the News Guardian to complain about the piles of rubbish left behind by visitors to the beach on Saturday.
Among the mess left lying on the sand, on boardwalks and near bins were bottles of alcohol, cans of beer, food boxes and broken glass.
One angry resident said: “Mayor Norma Redfearn and North Tyneside Council staff should be ashamed at the state of the beach on Saturday at 6pm.”
One group of visitors were so disheartened by the mess that they bought bin bags and cleared away the rubbish, although they found one bin near the beach was already full with bags left beside it and on top.
Another member of the public said: “There needs to be more bins as some were overflowing.
“I’m not a complainer normally but it was awful and dangerous to see.”
A spokesman for North Tyneside Council said: “The unusually hot weather over the weekend brought thousands of visitors to enjoy our award-winning beaches, which resulted in high volumes of litter being left behind for us to deal with.
“We had dedicated teams of staff working throughout the weekend to keep the seafront clean and we brought in extra resources in anticipation of large crowds.
“Our staff worked tirelessly and emptied many bins several times over.
“But the sheer volume of people and parked cars made it difficult to access some areas, and some bins filled up again before we had a chance to reach them.
“We are extremely proud of our beaches in North Tyneside and we have just celebrated winning four blue flags awards from the ‘Keep Britain Tidy’ campaign, but it’s not solely the council’s responsibility for keeping our beaches pristine.
“On busy days, if a bin is close to being full, we would ask people to help us out by either taking their litter away with them or finding another bin instead.
“There are 100 bins for litter and dog waste along the coast, so there is always another bin nearby.”