Knitters are sought to help on campaign

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Brought to you by the News Guardian.

Knitters are being sought to help keep older people warm this winter.

As part of The Big Knit – a joint fundraising campaign between Age UK and innocent drinks – Age UK North Tyneside is looking for local support.

The campaign sees knitted bobble hats appear on the drinks bottles, with innocent donating 25p from each bottle sold to Age UK.

Age UK North Tyneside has been set a target to produce 2,500 miniature bobble hats by the beginning of December, before the special smoothie bottles eventually go on sale in February.

Alma Caldwell, chief executive, said: “The Big Knit campaign with innocent drinks has been a huge success for Age UK and helps bring in a huge amount of money to help fund vital work to support older people in the cold winter months.

“The campaign is a fun way for consumers to engage with our work on a very serious issue.

“The colder months of the year can be really tough for many older people who can face difficulties protecting themselves from the harsh winter weather, getting out and about and staying connected.”

Jamie Sterry, of innocent drinks, said: “Every year The Big Knit campaign relies on the support of thousands of volunteers up and down the country who knit little woolly hats for us to pop on our smoothie bottles.

“We hope that lots of people are inspired to get knitting this year to help us continue to raise money for Age UK and help those who need it most in winter.”

Age UK North Tyneside is inviting knitters of all abilities to come forward to help them meet this target – be that by giving up some time to help knit the mini hats, or even providing spare wool for other knitters to work with.

For more information on how you can get involved in The Big Knit, contact Emily Rudd at Age UK North Tyneside on 0191 280 8484.