More people are going online to find out information during a power cut, officials have revealed.
Northern Powergrid, the company responsible for the network which delivers electricity to 3.9million homes and businesses, has found that people are going online to find out about a power cut or how to organise a new connection.
In the space of just five years the electricity distribution company has seen more than a 400 percent increase in visits to its website by customers looking for advice, support and information.
In 2015 there were one million visits to northernpowergrid.com with 52 per cent coming from customers using mobiles and tablets.
The website has seen further enhancements over recent months to improve the quality of service for customers.
This included the introduction of a power cut reporting service, making it simpler than ever for customers to report their power cut, and enhancements to make applying for a new connection easier.
Customers have also used the site to learn about investments to improve the region’s power network and sign-up to Northern Powergrid’s Priority Services Register.
Emma Cottle, digital services manager for Northern Powergrid, said: “More and more of our customers want information and support at their fingertips.
“The growth in mobile devices has led to a huge growth in online use and our website is meeting this growing demand – we’re also constantly looking ahead for ways to bring more improvements.
“Our investment and news pages help local people find out about what’s happening and our power cut reporting service, which is proving popular, has empowered our customers to be able to report their power cut directly to our network and engineering teams using their mobile phone or tablet.
“With some two thirds of our customer contact in the past 12 months being online – either through our website or our social media pages – we see digital remaining a key way of ensuring we are there for our customers and complementing our 24/7 contact centre.”