A CAMPAIGN has been launched urging motorists not to drink-drive over the festive period.
Northumbria Police is highlighting its month-long crackdown with the message ‘think before you drink’.
Officers are warning people not to be tempted to drink alcohol before driving over the Christmas and New Year period, with those who do risking their own and others’ lives by getting behind the wheel while under the influence.
All drivers involved in crashes this month will be breath tested, as well as those caught speeding or suspected of drink-driving.
The campaign will run until January 1.
Chief Inspector Peter Reeve, from Northumbria Police’s operations command, said: “As always, we will be working hard to make sure the roads are safe over the festive period.
“As well as routine and additional breath tests, we will be using information from our communities to target those suspected of drink-driving so we can stop them before there are any serious consequences from their thoughtless actions.
“We need people to stop and ask themselves how they are going to get home.
“The obvious advice is to be responsible and don’t drink before driving. However, there are always options to get home.
“Always ensure someone in your group remains sober and acts as the designated driver, use public transport or book a taxi.
“Our message is clear – think before you drink.”
Anyone who suspects someone of drink-driving should contact the police’s Road Safety Unit on 101 ext 69191.