New app developed to showcase Swans site

A new website and app has been launched to help showcase how a development could look on the banks of the Tyne.

Monday, 14th March 2016, 9:20 am
Updated Monday, 14th March 2016, 9:21 am
Swans North Tyneside has a new website and augmented reality (AR) app.

Swans North Tyneside has created the app to showcase the 34-acre advanced manufacturing Swans development on Wallsend, launching it on a special two-hour boat trip along the river Tyne.

Swans, owned by North Tyneside Council, is set to be one of the largest specialist quayside developments in the UK.

Mark Robinson, director of Kier Property and Swans’ site development partner, said: “Launching the new augmented reality app on board the boat trip proved a huge success. It offered us a great way of laying the foundations for prospective Swans tenants.

“We hope to develop the app’s capabilities further as we follow up strong leads and as the site progresses. In the meantime, it offers us a unique way of showcasing the site to advanced manufacturing clients at events across the country, throughout the year.”

Mayor Norma Redfearn said: “Our state-of-the-art advanced manufacturing facilities being developed at Swans and other sites make North Tyneside one of the best places to do business.

“This has been a great opportunity to show some world-leading companies what North Tyneside has to offer, and how Swans can help them grow in a global market.”

Aidan Baker, Director at joint agents BNP Paribas, said: “We’re very proud to have been involved in Swans from the very beginning in what we hope will become a very successful site over the next five years and a significant part of the regeneration of the north banks of the Tyne.”

Dan Riley, CEO of Spearhead Interactive, said: “We are thrilled to have been able to develop the Swans Site Augmented Reality app in partnership with Gardiner Richardson and the key stakeholders overseeing the regeneration and redevelopment of the Swans site.

“It’s been a wonderful opportunity to bring the site to life and play a small part in promoting the high-level work being done to bring investment and jobs into the region.

“Augmented Reality is a perfect medium to engage and amaze an audience, and we’re very pleased that the technology has been so well received by those who have had a chance to try it for themselves.”

To download the new augmented reality app, created by Middlesbrough-based Spearhead Interactive Ltd, visit the Swans North Tyneside website – – and click on the download tab at the bottom of the home page.

Alternatively, you can also download the app from the Google Play Store