New campaign highlights dangers of smoking

Ailsa Rutter, director of Fresh.
Ailsa Rutter, director of Fresh.

A new hard-hitting campaign has been launched warning that smoking causes 16 different types of cancer.

Fresh’s ‘Quit 16’ campaign, supported by Cancer Research UK, features real ex-smokers warning how cancer can changes lives and families forever.

New figures show that in North Tyneside, smoking caused an estimated 181 deaths from cancer and 239 new cases of cancer in 2013.

Smoking causes cancers of the lungs, mouth, nasal cavities, pharynx and larynx, stomach, kidney, bowel, liver, pancreas, cervix, bladder and ovaries, oesophagus and ureter, and myeloid leukaemia.

Ailsa Rutter, Director of Fresh, said: “We are urging anyone who smokes to think how their family would cope if it was them and make 2016 their year to make a new start. Quitting might not always be easy, but continuing to smoke is often much, much harder.”

Dr Julie Sharp, Cancer Research UK’s head of health and patient information, said: “There’s a long list of damage caused by the toxic chemicals in tobacco smoke, including damage that can lead to cancer.

“While many people are aware of the link between smoking and lung cancer, this survey highlights that people are still unaware that it’s linked to many other cancers as well, including mouth, bowel and bladder cancer.

“The best thing smokers can do is give up – for their own health as well as their friends’ and family’s.

“Quitting can be extremely difficult, but it greatly reduces the risk of smoking-related cancers, as well as other illness such as heart and lung disease.

Coun Lesley Spillard, whose Cabinet portfolio at North Tyneside Council covers public health, said: “Smoking is the biggest cause of avoidable ill health and death in our borough and North Tyneside Council is fully supporting this campaign.

“We hope that it will drive home the proven links between smoking and the 16 cancers highlighted, prompting smokers to quit for a healthier future.”

For more information about quitting smoking contact North Tyneside Stop Smoking Service on 0345 2000 101 or ask at your GP surgery or pharmacy.