New mascot on board to help North Shields fishermen

A new mascot has been netted to raise the profile of an organisation supporting fishermen.

Friday, 18th May 2018, 8:00 am
Albert (third left) getting to know the retired fishermen at North Shields, with Superintendent Peter Dade, Mission Area Officer. Picture by Liz Cummings.

Albert, the mascot of the Fishermen’s Mission, has made appearances at various ports and fishing-related events across the UK.

Now, thanks to the generous support of Newcastle-based The Rothley Trust, which has been supporting the Mission for nearly 30 years, North Shields Area has been able to purchase its very own mascot.

And Albert’s first official appearance will be on Saturday, from 11am to 3pm, in the Beacon Shopping Centre, North Shields.

North Shields Fishermen’s Mission has a stall and display on the third Saturday of the month and Albert will be saying hello to all who visit while he gets to grips with his new territory.

A spokesman for the Fishermen’s Mission said: “A mascot is an effective engagement tool for adults and children alike, which helps us to start talking to potential supporters of our work at public events and our work with schools and events.

“It is also a visual and appealing way to strengthen and underpin our brand identity and recognition at both private and public events, as well as breaking down barriers at port and quayside-based events.”

He added: “Next year The Fishermen’s Mission in North Shields will be celebrating 120 years since it started in 1899.

“Thanks to The Rothley Trust and a donation from a mission volunteer, having a mascot is now a reality.”