A new partnership is being established to help create jobs and kick start the economy in one part of the borough.
North Shields Fish Quay is one of 12 coastal communities that will take part in a pilot scheme established by the government.
The partnership will drive forward a long-term vision to revitalise the area.
An initial £10,000 will help kick start the work, with the teams able to bid for a share of a new £3m coastal revival fund to support or restore local heritage and facilities which benefit the wider community and the surrounding economy.
The grant will be utilised initially to refresh existing partnerships as well as bring together key partners who will use their knowledge and expertise to deliver the Fish Quay vision for the area.
The Coastal Community Team will initially bring together the North Shields Chamber of Trade, The Net, North Shields Fish Quay Development Company and North of England Civic Trust.
Further partners will be identified and invited as the project evolves.
Mayor Norma Redfearn, said: “The community has already played a major part in the successful regeneration of North Shields Fish Quay, helping it to become the fantastic place it is today.
“The area has developed as a thriving and successful fish quay and hub for fishing-related industries, as well as a magnet for creative industries.
“The new team will provide a strong partnership with a successful track record to bring forward further positive changes. It will work to encourage more businesses to locate in the area, encourage more people to visit and support existing businesses to create more employment opportunities.”
David Bavaird, chairman of North Shields Chamber of Trade, said: “We welcome the opportunity to be a part of this team.
“The town itself has in recent years seen important and significant changes, not least on the Fish Quay, which has benefitted from funds from the Coastal Communities Fund, and we are certain that this investment is helping to regenerate our town, creating employment and attracting new businesses.
“The continued regeneration of North Shields will be much easier to establish when the team has been established and we look forward to working with all partners to achieve our common objectives.”
Coastal communities minister Penny Mordaunt: “Supporting seaside towns to unlock their enormous potential, boost local economies and contribute to the wider area is an important part of the government’s long-term economic plan.
“These coastal teams will be crucial in driving forward ideas, harnessing local expertise and tapping into new business opportunities which will benefit the entire community.
“This includes taking advantage of our new heritage revival fund to boost neglected coastal assets and attract private investment.
“I urge other seaside towns to come forward and create one of these new innovative, forward-thinking teams to ensure they make the most of their potential.”