North Shields firm on the right track for team-building
Businesses are being able to hit the right note with team-building exercises and support staff well-being.
One Day Anthem – which has worked with some of the biggest names in showbiz including Taylor Swift, Basement Jaxx, Sam Smith and Elbow – is offering companies the chance to write and record their own anthem.
They spend one day with employees, where together they write and record a unique song to sum up the business.
One Day Anthem director Will Lang, who set up the business from his home in North Shields, said there is no better way of raising morale and bringing people together than making music.
Will said: “I have been involved in all kinds of musical projects for the past decade, working with people from all walks of life, including being asked to speak in Westminster on how musical experiences in people’s everyday life increase engagement and well-being.
“There is so much research which shows the positive effect music can have on a person’s well-being.
“I came up with One Day Anthem because I see music as an ideal way of bringing employees together, whatever their role or status in a company, to build bonds and celebrate where they work.
“By going into businesses and singing and making music together, I really believe we can help de-stress workers and make a positive impact on their mental health.
“This is team-building with a difference.”
Will’s team go into businesses of any size and start with a blank page.
After picking a theme and a genre, groups go through a guided song-writing process, where they write the lyrics to their anthem, sing and even play instruments.
By the end of the day businesses are left with their own recorded anthem, which they can use for their own purposes.
Will added: “Teams come away from the day stronger, closer and more connected – imagine what that motivated, high-performing team will achieve.
“Businesses leave with a fully mixed and mastered track and accompanying film as a lasting keepsake of the day they channelled your inner Ed Sheeran, and possibly even air-grabbed for the first time.
“It really is team building like no other.”
For more information, visit www.onedayanthem.com or search @OneDayAnthem on social media.
Anna Jenner, 33, took part in a One Day Anthem training event. She said: “I’ve done a lot of Team Building days, but none as interesting or fun as this one.
“By taking away business-based activities and replacing them with these creative ones it doesn’t matter what the participants do in their day job, or what rank they are, as this format creates a level playing field.
“Because One Day Anthem is creativity-based, I feel it fosters a more natural team spirit which is, after all, what a team building day is all about!”
Chairman of North Shields Chamber of Commerce Miles Walton said: “There are so many benefits of team-building, but in this case the business will also end up with something that can be used for marketing, and any methods like this to attract customers to a business are a good thing.
“This seems like a really unusual and innovative way of helping businesses to get people through the door.”