Public health nurses are working with GPs and pharmacists to help people quit smoking.
The nurses, employed by Northumbria Healthcare NHS Foundation Trust, are part of the North Tynesude NHS Stop Smoking Service.
People who want to quit can ask their GP or drop into one of the community clinics delivered by the nurses.
Stephen Ferguson, from North Shields, kicked his 40-a-day habit with support.
The 54-year-old said: “Having been a smoker for 40 years my health has really suffered.
“Since starting the programme I’ve noticed a definite improvement in my asthma symptoms, I’ve got so much more energy now and feel healthier all round.”
Gillian Emmerson, public health nurse lead for the trust, said: “Evidence shows you are four times more likely to stop smoking for good if you have support from your local NHS stop smoking service.”
“People accessing the service can expect to benefit from free expert NHS advice and a personalised quit plan, as well as prescription treatments to help beat cravings.”
Coun Lesley Spillard, cabinet member for public health, added: “Studies show that life is better smoke-free so I am delighted to see this fantastic initiative getting off the ground.
“We know you are up to four times more likely to succeed thanks to services like this so it presents a fantastic opportunity for anyone who wants to quit.”
For more information call 0345 2000 101.