Hundreds of staff at a business park have signed up to share their journey to work.
Cobalt Business Park has teamed up with Liftshare.com to launch a new website promoting the benefits of car sharing and the employees taking part.
Staff who take part are able to sign up to online personal travel planning tool, myPTP.
Cobalt Park already has successful partnerships in place with local bus companies, with Go North East having invested in 17 new buses with free wifi to service the site.
The new scheme, Cobalt Park Liftshare, sees employees offer a ride to others on their commute, or look up others going their way.
Lynn Cramman, business development and transport manager at Cobalt Park, said: “Everyone on site should be able to meet their liftshare match through the scheme to help them save money, miles and make friends along the way to work.”
Mark Hand, business development director at Liftshare, said: “We’re delighted to be working with Cobalt to add to their current exemplary package of travel planning measures for the staff on-site.
“myPTP offers tailored journey planning advice using all modes of travel including cycling, walking, public transport and car-sharing giving people the options available for them to get from A to B.”
The new scheme marks Cobalt’s ongoing commitment to helping grow and develop the businesses onsite, as well as encouraging employees to use sustainable travel to get to and from work.
Cobalt occupiers have fully adopted the scheme with a number of initiatives to support for example many including Utilitywise are operating carsharing bay scheme, which offers priority carsharing bays right outside their front door where three drivers share one car.