Pair hoping for cash support for business

Two parents are hoping their safe and practical tableware for children will be a success.

Graeme Blyth and Maria Poblet, parents of two small children, were frustrated by the lack of safe and practical tableware on the market.

They began exploring alternative options and set up jinjabiscuit.

And they discovered that silicone – durable, heat proof and safe – could be the perfect material for child friendly cups, plates and bowls.

Now the duo, who have received Intellectual Property and patent advice from The Business Factory’s Ideas to Market specialist advice team, are embarking on a crowd funding campaign to secure the necessary finance to take the product to market.

Using the platform Kickstarter, parents and grandparents are pledging as little as £10 in return for product.

Graeme said: “We did a lot of research and now have a full colourful and quirky product range designed and manufacturers in place so all we need now is the initial funding.

“There has been great interest in both our product range. We have nearly reached our target but are still seeking pledges from people.”

To invest in jinjabiscuits visit

He added: “It is astounding really that so little safe and child friendly options exist for children’s tableware.

“Ceramic breaks, melamine scratches and plastic is known to contain a number of harmful chemicals which can be released when heated.”

Coun Frank Lott, cabinet member with responsibility for business support, said: “We are committed to supporting and encouraging enterprise across the borough and recognise that no two businesses are the same and each new business requires individual support.

“It is important that we can help start-ups to tackle difficult issues such as patent law and intellectual property to ensure that the foundations of their business are rock solid from the outset.”

For more information on how to start your own business, contact The Business Factory on (0191) 605 3110 or or visit