A Metro station was given a new name to highlight a forthcoming art trail.
Four Lane Ends was temporarily renamed ‘Paw Lane Ends’ to show early support for St Oswald’s Children’s Hospice and the Great North Snowdogs sculpture trail.
For ten weeks from September, 50 giant Snowdog sculptures will be decorated by artists and sponsored by local businesses to create an interactive trail on a route based on the Metro map.
Once the trail ends, the sculptures will be auctioned to raise funds for St Oswald’s Children’s Hospice.
Metro customer services director, Paul Walker, said: “We’re very proud to be able to support the Great North Snowdogs. It’s a fantastic idea.
“Using Metro will be the perfect way to follow the Snowdogs sculpture trail and we’re looking forward to helping as many people as possible discover the Snowdogs and explore our region during the event.”
St Oswald’s Hospice, which is based in Gosforth, provides care to local adults, young people and children with incurable conditions.
The Hospice is appealing for suggestions of locations across Tyne and Wear for the dogs, helping to show off the region to its fullest.
Jane Hogan, Great North Snowdogs project lead at St Oswald’s Hospice, said: “We are absolutely delighted to be partnering with Tyne and Wear Metro in this way.
“Great North Snowdogs is an exciting opportunity for businesses, artists, schools and all of the people of the north east and beyond to come together and celebrate what the region has to offer.”
Tobyn Hughes, managing director at Nexus, which owns and manages the Tyne and Wear Metro, said: “The Great North Snowdogs sculpture trail will be great for Metro.
“It is also a great opportunity for our region to get behind a fantastic local charity and help them raise funds in support of the incredible work they do.
“The trail will show off our region to its fullest I’m sure it will be warmly enjoyed by our passengers.
“I’m delighted Metro is sponsoring the event and hope more businesses, organisations and groups get on board and help to make the Snowdog trail something we can all be proud of.”
For more on the trail visit www.greatnorthsnowdogs.co.uk