Wear yellow to support the Great Daffodil Appeal
A charity is calling on people to wear yellow this spring to show support for those impacted by bereavement.
Marie Curie’s flagship fundraiser the Great Daffodil Appeal – which is reaching its 35th anniversary next month – has, for the first time, had to cancel all of their iconic public collections for the campaign.
The charity is facing a potential loss of more than £3million but is hoping supporters will back the campaign by wearing yellow on a dedicated day to school, the office, or the home office in return for a small donation.
The Great Daffodil Appeal has helped raise money for Marie Curie to run its essential frontline services providing care and support to people with terminal illnesses and their families.
All donations will ensure that Marie Curie nurses, doctors and hospice staff can continue working on the frontline throughout the pandemic.
Hayley Revell, community fundraiser, said: “The Great Daffodil Appeal is vitally important to us.
"Having been held every March for over three decades, this is the first time we’ve had to cancel all of our public collections.
"This is a huge blow as each volunteer would raise around £80 from a two hours collection shift: enough to pay for the equivalent of four hours of nursing care.
“The campaign would normally bring together millions of people across the country to volunteer, fundraise, donate and wear a daffodil and we’re still encouraging people to do this in any way they can in a safe manner.
“Around 300 people a day already miss out on the end of life support they need and we expect this figure to rise as a result of the pandemic, combined with usual winter pressures associated with seasonal flu and the backlog of people who have missed diagnoses.
“In these unprecedented times we need peoples’ support now more than ever.
"Volunteers play a huge role in helping us raise money, continue our vital work across the north east and ensure Marie Curie Nurses can be there to provide end of life care when people need it.
“Wearing yellow is a really simple thing to do, it can be bright and bold or understated, people can have as much fun as they like with it.
"We are really looking forward to turning the North East yellow this March.”
For more information on how to fundraise, donate or set up a virtual collection, visit www.mariecurie.org.uk/daffodil