The Plastic Free Whitley Bay community group is working with local schools, businesses, community groups and individuals to help clean-up the area.
Its aim is to reduce single-use plastics, which can pollute rivers, seas and shores and cause devastation to local environments.
Businesses in the area that have yet to sign up are being asked to pledge to eliminate single-use plastics altogether or to replace them with biodegradable alternatives.
Individuals are being asked by the group to refuse, reduce, re-use and then recycle – in that order.
Several organised beach cleans have already taken place across Cullercoats, North Shields, Tynemouth and Whitley Bay this year, collecting a wide variety of discarded household and marine waste, as well as harmful plastics.
Countless more unofficial litter picks have taken place on a daily basis since the group was formed.
The proactive group in Whitley Bay is headed by Emmajo Haslam, who said: “We have our Big Spring Beach Clean coming up on Sunday, and we are inviting everyone to come along, get involved and find out more about our campaign for a plastic-free Whitley Bay.”
Anyone wanting to take part should be at the meeting point – on the beach in front of the Rendezvous Café – by 9.45am. Gloves and bin bags can be supplied, or people can bring their own.
For more information, email firstname.lastname@example.org