Runners pounding the streets of Newcastle and South Tyneside will stand out thanks to their newly-sponsored tops.
A group of 64 participants in the Great North Run will be proudly wearing their new neon T-shirts that have been sponsored by Whitley Bay-based café Olives at the Station.
They are competing in the 13.1-mile event to raise money for research into childhood cancers, running for the Good Will Cause charity, which has already smashed its £50,000 fundraising target.
The money raised has enabled the Newcastle University Lymphoma Research Team to purchase its first two pieces of equipment.
The first is a bench-top centrifuge which the research team uses every day to prepare samples of cells, bacteria and DNA.
The second is a Qubit, which is used to certify the quality of DNA before they send it off for expensive sequencing, helping to save important time.
A spokeswoman for the charity said: “The huge amount of money raised means we can also make smaller donations to other charities who help families affected by cancer such as St Oswald’s Hospice.”
Anyone interested in sponsoring the runners should visit www.goldengiving.com/wall/the-good-will-cause