Visitors to the coast are being warned of the dangers following serious injuries suffered by a teenager in a 20ft cliff fall.
The 13-year-old boy fell 20ft down a cliff at Marconi Point, Cullercoats, at 5.25pm on Thursday.
He was airlifted to the Royal Victoria Infirmary in Newcastle where he remains in a serious but stable condition with serious head and leg injuries.
Now police are advising people to think about their safety, especially over the summer holiday period, when hundreds visit the coast.
Chief Inspector John Barnes said: “We want people to enjoy coming to the coast and taking part in water based activities – but we want them to do so safely without putting themselves or others at risk.
“We want to remind people of the dangers of cliff tops to make sure they keep themselves safe and stay well away from the edge, where it can be easy to slip and fall.
“People should always be careful around water and if the sea looks rough we would advise them to be particularly cautious and keep their distance.
“We would also like to remind people of the danger of the sea, and in particular we want to remind visitors to this area who are perhaps not used to the conditions and are unaware of the strength of the waves and the inherent dangers of the sea.
“Some of the region’s beaches are staffed by Royal National Lifeboat Institute Lifeguards this summer with safe bathing areas clearly marked with flags on the beach. We would encourage people to visit these beaches and to only enter the water between these flags where it is safe to do so while lifeguards are on duty.
“We want people to enjoy water based activities safely this summer and not end up being injured.”
If you see someone else in difficulty in water, contact emergency services by calling 999.
• Teenage boy suffers serious head injuries in 20ft cliff fall www.newsguardian.co.uk/news/local/teenage-boy-in-serious-condition-after-falling-from-cliffs-1-8077600