Staff from the region’s largest building society have handed over more than £14,000 to the UK’s leading charity for people with dementia.
Having chosen to support five different charities in the previous five years, employees at Newcastle Building Society’s head offices and branches voted to adopt Alzheimer’s Society as their latest dedicated charity for 2013/14.
After 12 months of fundraising by individual NBS staff, teams and departments they raised £14,387.59 through a wide variety of methods, including cake sales, sponsored walks, talent nights and family oriented events.
As part of the relationship, more than 30 managers from across the Newcastle’s branch network have also taken part in ‘Dementia Friends’ awareness sessions.
Natalie Falkous, head of corporate social responsibility at Newcastle Building Society, said: “Giving something back to the communities in which we’re based through both this fundraising work and the time our branches dedicate to local good causes is absolutely central to our position as a mutual organisation, and we’re very pleased to have been able to raise so much for an organisation that works with hundreds of families right across our heartland area.
“Dementia is sadly becoming increasingly common, and because a significant proportion of our customers are older, it’s something that our staff are already dealing with on a day-to-day basis.”
Abby Clyndes, regional new partnerships executive at Alzheimer’s Society, said: “We’re delighted that Newcastle Building Society has raised an incredible £14,387.59 and want to wholeheartedly thank them for their support.
“With their help we could fund services in the region such as Dementia Cafes which are a lifeline to people in the community affected by dementia.
“They provide a friendly, welcoming environment for people with dementia and their carers to socialise and receive information and support which helps them to live well.”
For further information on the work of Alzheimer’s Society visit www.alzheimers.org.uk