Litterbugs near a key transport link are being stomped out thanks to a new partnership.
North Tyneside Council has joined forces with TT2 Limited to target litter louts around the A19 Tyne Tunnel.
After complaints from road users about litter around the area, the local authority has teamed up with the Tyne Tunnel operators and will be displaying anti-littering messages to drivers coming out of the tunnel.
The signs will display messages above the A19 approaching the tunnels encouraging people to keep hold of their rubbish and not litter on the roadside, including, ‘Don’t drop litter, bin it!’ and ‘Help stop litter, bin it!’
Stuart Sutton, operations manager at TT2 limited, said: “We’re delighted to be working with North Tyneside Council as part of this excellent initiative to reduce litter in the north east.
“Littering in the area is a problem that we are looking to improve and hopefully these messages will have a positive impact.”
Coun John Stirling, cabinet member with responsibility for the environment, added: “It’s important that we take steps to reduce the amount of litter on the roadside and I believe that this is a great start to doing just that.
“We will have officers patrolling the area and will be issuing £50 fixed penalties to anyone who is caught littering.”
This scheme is part of a larger overall effort by North Tyneside Council to reduce the amount of litter around the borough.
More information on the council’s other schemes can be found on the council website at www.northtyneside.gov.uk under the environment tabs.