Students impress with advert for Special Olympics
Students are enjoying the sweet taste of success.
Pupils from Whitley Bay High School win the best radio ad at the North East regional final of the Coca-Cola European Partners (CCEP) Real Business Challenge.
They impressed judges with a campaign to promote the awareness of the Special Olympics GB National Games.
More than 1,000 schools from across 11 regions entered, with the North East regional final being held at St James’ Park in Newcastle.
CCEP business volunteers were on hand to mentor the teams, giving students encouragement and professional advice before presenting their ideas to a panel of judges from the worlds of business, charity and education.
Now in its 13th year, The Real Business Challenge is designed to inspire and educate young people.
Gina Solimeno, education programme manager at Coca-Cola European Partners, said: “Here at CCEP, we’re committed to supporting the education and development of young talent.
“We always look forward to seeing the skill and creativity on show from the students during the competition and were very impressed by Whitley Bay High School’s well designed and thought-provoking campaign to support Special Olympics GB.
“We understand the importance of learning through experience, and it is our aim that the range of hands-on activities students undertake throughout the challenges will help educate, inspire and motivate them, as well as give them valuable insights into the world of work.”
Head judge Mike Webb, senior manager Sales at Coca-Cola European Partners, said: “The day exceeded my expectations.
“All the students demonstrated real courage to present their ideas to a big audience.
“It was amazing to see such a positive attitude.”
Karen Wallin, CEO for Special Olympics Great Britain, added: “Special Olympics GB is thrilled to partner with Coca-Cola European Partners once again to further raise awareness and support for our charity and the forthcoming National Summer Games in Sheffield through The Real Business Challenge.
“In less than 200 days, around 2,600 Special Olympics GB athletes with learning disabilities will be in Sheffield to take part in our National Games across 20 different sports.
“It will be a celebration of sport, human spirit and personal best achievement and we can’t wait to see the projects which will be produced by the young people who participate in this brilliant initiative from Coca-Cola European Partners.
“To have this platform and ability to communicate Special Olympics GB’s movement and message to young people in schools across the UK through The Real Business Challenge is always an exciting prospect for our whole organisation.
“We are always inspired by the campaigns we see and it is genuinely exciting to see what the schools create during this year’s challenge.”