Success exporting seaweed overseas

Dr Craig Rose, of Seaweed and Co, is seeing growing demand for his seaweed-based products overseas. Picture by Kevin Gibson Photography.
Dr Craig Rose, of Seaweed and Co, is seeing growing demand for his seaweed-based products overseas. Picture by Kevin Gibson Photography.

A Whitley Bay business selling edible seaweed products is enjoying success overseas due to demand for its unique offering.

Seaweed & Co, founded by marine biologist and wild-seaweed harvester Dr Craig Rose, harvests and mills Hebridean seaweed for the industrial food and drink sector, as well as a range of seaweed-infused cooking oils and nutritional supplements, under its ‘Weed & Wonderful’ brand.

Its products have found success in celebrity circles, with Kaiser Chiefs frontman Ricky Wilson using Seaweed & Co.’s PureSea smoked Scottish seaweed in his savoury scones on this year’s The Great Celebrity Bake Off.

The company’s overseas sales now account for 15 per cent of its turnover, and it sells its milled seaweed ingredients to customers as far afield as South Korea, Australia, Canada, Israel and the United States.

He is now working with advisers from the Department for International Trade (DIT) to boost the business’s presence in the Scandinavian and US markets.

Dr Rose said: “Exporting has been part of our business strategy from the very beginning. There is a huge market out there.

“There is an increasing awareness of the health benefits from eating seaweed, and there’s a growing demand for our products as a direct result.

“Although people still raise their eyebrows when they find out we sell seaweed, markets such as Scandinavia, where consumers are relatively health conscious, hold potential for serious growth.”

“Although exporting has been a huge boost to the business, it’s not without its challenges. Thankfully DIT has been on hand to help with guidance in completing the right export paperwork and navigating international regulations.

“They even were able to help us avoid being scammed after we were contacted by what looked like a genuine overseas customer.

“I’d encourage anyone thinking about exporting to get in touch with DIT at the earliest possibility.”

David Coppock, DIT North East Regional Head, said: “Seaweed & Co. is an example of a local firm that has been quick to capitalise on a growing international trend with health-conscious consumers, with its highly versatile product.

“We know that exporting can sometimes present hurdles, which is why DIT is on hand to offer our support.

“Our network of International Trade Advisers based on the ground across the North East can offer firms of all sizes advice on everything from logistics and tax to language and intellectual property, as well as help businesses access funding for missions abroad. I’d encourage anyone interested in exporting to get in touch.”

Firms looking for support should call 0345 136 0169 or email northeast@mobile.trade.gov.uk to get in touch with the North East DIT office.

They can also visit great.gov.uk, which has information on live export opportunities and general information on exporting and events.