An award-winning business has backed a campaign encouraging people to give up alcohol this month.
Staff at North Shields-based Advanced Industrial Solutions (AIS) have pledged to take on Alcohol Concern’s Dry January to ditch the drink.
The company has joined forces with Balance, the north east alcohol office, to promote the initiative and encourage others to sign up.
Last year, the north east topped the table in terms of the number of participants signing up to Dry January.
Mary Edwards, programme manager alcohol treatment at Balance, said: “New Year is the natural time to take stock of our health and make a fresh start.
“Drinking more than the recommended limits can have serious long-term implications for health.
“Studies show that even just one month without alcohol can have positive effects on health, meaning there are real benefits to taking part.”
“In addition, many people taking the challenge find that the health benefits they notice over the month encourage them to reassess their drinking habits and make positive long-term changes.”
Kate Lovelock, from AIS, said: “Good health is critical to people’s wellbeing and it’s amazing how much better you feel when you cut back on the amount of alcohol you’re drinking.
“At AIS we take the health of our team extremely seriously and already have several staff initiatives in place such as free exercise classes at our onsite hotel, regular health checks and lane swimming in our survival pool outside working hours.
“Dry January is another fantastic health initiative which makes us all focus on our drinking habits so it’s something AIS is very happy to support.”
This year’s Dry January campaign is again supported by North Tyneside Council.
Coun Lesley Spillard, cabinet member for Public Health, said: “Dry January is a great initiative and one that’s becoming increasingly popular, so I hope even more people give it a go in 2016.
“Limiting the amount of alcohol you drink has huge health benefits, and we hope that by highlighting this important campaign it will encourage many people to consider taking a month-long break from alcohol.
“Giving up alcohol could be a great New Year’s resolution – you’ll feel healthier and wealthier – and especially if you’ve had a tipple or two over the festive season.”
To sign up to Dry January, find out more about the campaign and to access a wealth of support and advice, visit the Dry January website at www.dryjanuary.org.uk