Donations are being sought to help children receive presents on Christmas Day.
North Shields Salvation Army, on Howard Street, is encouraging people to buy an extra toy so families struggling to buy a gift for their children can put something under the Christmas tree.
Church leader Major Eric Pearce said: “During the festive season, when many are enjoying celebrations with friends and family, others are struggling to make ends meet.
“Our team of volunteers will be out delivering your generous Christmas gifts to those who might otherwise go without.”
New or unused toys for a child up to the age of 16 can be dropped off at the Wilko’s store, in the Beacon Centre, North Shields, until Monday, December 14.
The Salvation Army will then wrap the gifts, which can include anything from soft and educational toys, to games, toys and accessories for older children.
Major Pearce said: “Last year we delivered over 400 presents to families in need.
“It’s wonderful to see children’s faces light up when they open their Christmas presents.
“If you have children, grandchildren, or children you support, think of what they might like in their Christmas stocking and consider buying an extra present and donating it. We’re asking for brand-new toys or gifts so the families we support feel extra special.
“As it’s the Salvation Army’s 150th birthday this year, we’re hoping this year’s present appeal will be our biggest yet.”
All donations are welcome, but food items and used products are not appropriate for this appeal.