Traders are looking to work together to attract more shoppers into Whitley Bay.
Business owners recently met officials from North Tyneside Council to discuss their concerns at the apparent lack of footfall in the town.
They are looking to raise the profile of the wide variety of independent businesses in the town, in particular Park View, and encourage residents to shop local.
Officials at Whitley Bay Chamber of Trade said that with a bigger collective voice, the organisation could do more in the town, with a mix of marketing options already being considered.
Chamber chairman Julie Summers said: “Together the Whitley Bay Chamber of Trade and North Tyneside Council can offer advice and support to existing and new businesses to keep those investing their time and energies into running local businesses up to date of any relevant regional information.”
Ward councillor Sandra Graham told the meeting that the council informed chamber members of potential funding options, regeneration projects, parking issues and retail vacancy rates through a constant flow of information.
The number of empty properties in the town are on the decrease, while Whitley Bay has become an attractive option for restaurants, with a number of new establishments opening this year.
For more information on Whitley Bay Chamber of Trade visit www.wbcot.co.uk or contact Julie Summers on (0191) 447 1313.
The next chamber meeting will take place on August 9.