Unsightly rubbish has been removed from an award winning beach.
Dedicated volunteers gave up their Saturday afternoon to take part in the clean up of Whitley Bay beach.
A total of 38 people took part in the Barefoot Wine Beach Rescue Project – a nationwide initiative to keep the UK beaches ‘Barefoot Friendly’ – and they collected a staggering 132kgs of litter.
Among the items collected was a discarded tyre on the beach.
To add even more excitement and a touch of competition to this year’s event, a giant set of Barefoot Wine & Bubbly ‘Scales of Gra-TOE-tude’ popped up on the beach, and the team that collected the most amount of litter was awarded a bottle of Barefoot Wine.
Olga Senkina, marketing director EMEA at Barefoot Wine & Bubbly, said: “At Barefoot Wine & Bubbly we think there’s nothing better than to spread local love and we are excited to have helped the North Tyneside local community clean up their beach.
“I am sure the scales brought out the fun competitive nature in the volunteers and helped us to collect even more litter than last year.
“Of course, we had some of our Barefoot Wine & Bubbly on hand to raise a TOEst as we celebrated the hard work of all the volunteers!”
The project will run across the country throughout the summer in partnership with environmental charity, Surfers Against Sewage (SAS).
Dom Ferris, Projects Manager at Surfers Against Sewage, said: “Each year we are astounded by the level of support and community spirit we see at the Barefoot Wine Beach Rescue Project.
“This year we have already had a record level of interest from keen volunteers, so can’t wait to work with Barefoot and the local community again this year to work towards our goal of reducing UK beach litter by 50 per cent by 2020.”