A chamber of trade has looked to the town’s past for its new logo.
Wallsend’s great industrial past and vibrant present and future have been captured in the logo for the town’s new Chamber of Trade and Commerce.
The chamber, composed of more than 50 businesses and public bodies, aims to ride the tide of business development in the town, including more than £100m planned for the former Swan Hunter shipyard site.
Launched at Segedunum World Heritage site, the chamber intends to be a strong and unified voice to support economic growth in an area bolstered by significant recent job creation and investment.
The logo was designed by Tyne Metropolitan College graphic design student Joe Fletcher.
North Tyneside MP Mary Glindon said: “The logo perfectly captures our glory days, but they are not all behind us.
“The chamber can fly the flag for businesses as they navigate new opportunities for common benefit.”
Business owner Kevin Stephenson, the chamber’s first chairman, said its creation came at an important time for North Tyneside.
Mr Stephenson said: “The chamber will provide a real opportunity to support businesses in Wallsend and to help them grow and reach their full potential.
“It will provide a strong voice for the business community to pursue its aims and ambitions.
“It has come about at exactly the right moment and I am very pleased to be leading it.”
Joe, 31, was supported in his design by fellow students Shannon Keir, Jess Dodds, Olivia Redpath, and Kate Ferguson, all 19.
He said: “The whole design process was exciting. From researching what was quintessentially Wallsend to conceptualising an idea, to presenting the final design was a great experience.
“When rolling out the brand, I couldn’t have asked for better feedback. The people of Wallsend really connected with the design in a way I never imagined.”
David Bavaird, chairman of North Tyneside Business Forum, said he expected the new chamber to quickly become an important part of the region’s business community.
He added: “A strong business voice is critical for economic prosperity and employment, and Wallsend and North Tyneside already have much to celebrate.
“Working with other chambers, it will give the Wallsend business community a clear and distinct voice.
“It will be able to speak up on important issues, and without the chamber, the Wallsend voice would not be so loud.
“The chamber has a great leadership team, which will work with schools and the local authority to see Wallsend continue to grow and be an ever better place to live, work and visit.”
The chamber’s website is under construction, but information can be found on Facebook at WallsendChamber.