Shoppers are being invited to find out how they can create their own winter wonderland for wildlife.
Silverlink Shopping Park, in North Shields, is holding a My Wild Winter event for all the family, in partnership with The Northumberland Wildlife Trust.
It will take place on Saturday, November 28, from 10am to 4pm.
Shoppers will have the opportunity to learn about how to look after garden wildlife during the winter months and experience a live interactive ice sculpting demonstration.
Families can choose which animals they want to be created in ice by taking part in an online poll at facebook.com/SilverlinkShoppingPark
Each vote cast provides the additional opportunity to win a £20 shopping voucher and there is also a competition to win a place on a sculpting master-class on the day, to create your own ice sculpture through the Facebook page
Representatives from The Northumberland Wildlife Trust will be talking to shoppers, providing information on the fun and interesting ways to help local wildlife over winter – this includes animals such as the red squirrel that are under threat.
Shoppers will also learn facts about local wildlife.
Kevin O’Hara, conservation officer at Northumberland Wildlife Trust, said: “Wildlife needs a helping hand in the winter and gardens are a vital source of shelter and food for wildlife, especially in autumn/winter when many species need warm, dry spaces to bed down in.”
Jo Francis, head of retail property management for the Regional Portfolio, said: “The Crown Estate is always keen to promote the importance of biodiversity and enhancing the natural environment across our retail destinations.
“We are delighted to be partnering with The Wildlife Trust for My Wild Winter, educating visitors with facts and fun activities on how to care for local wildlife over the winter months.”