ADVERTISING: Headline has most impact

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I was one of those surprised by the wraparound last week’s News Guardian, and I was somewhat reassured to read the explanation o​n page ​​5. I was pleased to read the article on page 16​ on fake news.

I am also aware that experts tell us that when it comes to news, it is the initial headline and story which have the strongest impact and stay in people’s mind and that it is difficult for later explanations or counter arguments to be so firmly taken on board.

I wonder if this will have been the case for some folk with last week’s News Guardian.

We should also bear in mind who owns most of the news media and where their interests lie.

With this knowledge in mind, one might appreciate that fake news is not new.

Roger Gordon

North Shields