IKEA and Shelter launch ‘Real Life Roomsets’ in four stores to highlight UK housing emergency

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IKEA is hosting the project to raise awareness of the UK housing crisis

IKEA and their national charity partner, Shelter, have teamed up to launch an instore project designed to highlight the UK housing crisis. ‘Real Life Roomsets’ is a project launched as part of their joint campaign demanding for 90,000 social homes to be built a year by 2030, as over two thirds (69%) of adults in the UK agree more social housing needs to be built.

The roomsets, which are a stark contrast to those found in IKEA’s famously inspiring and well-designed showrooms, are based on real stories of people local to the stores involved. Each roomset highlights the cramped, dangerous, and grotty spaces that an increasing number of people who are experiencing homelessness are forced to experience when living in temporary accommodation.

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